Latest Posts

  • What is the Difference Between CRM And Email Marketing?

    What is the Difference Between CRM And Email Marketing?

    CRM 101 • October 4, 2018

    You’re looking to generate leads, manage your customers and automate your marketing. Which tool do you use? A CRM or an email marketing software? Both tools can help you achieve the above things. But still, they are vastly different pieces of software. If you aren’t familiar with either, choosing one for your business can become…

  • See Our CRM Articles From Across the Web

    See Our CRM Articles From Across the Web

    Industry • August 21, 2018

    We’ve been busy the past few weeks, looking for opportunities to share our wealth of knowledge on CRM. The result was some pretty rad guest blog opportunities for our team. First, Yersing Noriega shared “Why Every Business, No Matter the Size, Should Use CRM” on Customer Think. After all, every business owner needs to manage…

  • Benchmark CRM for Gmail

    Benchmark CRM for Gmail

    New Features • August 9, 2018

    Part of the benefit of having a CRM is the efficiency factor. It’s a tool that allows you to better manage your contacts and track interactions with ease. If your workflow is predominantly based in Gmail, wouldn’t it be more efficient to have your CRM right there as well? Yes. Yes, it would. Benchmark CRM…

  • Clues for the Clueless CRM Marketer

    8/3/18: Weekly Clues for the Clueless CRM Marketer Digest

    CRM 101 • August 3, 2018

    We officially made it through our first week of the Clues for the Clueless CRM Marketer podcast! Thanks to all of you who have tuned in. We kick things off by discussing what CRM is, who is using CRM and the various way they are using it. We stay mostly on topic and have a…

  • Clues for the Clueless CRM Marketer

    Introducing Clues for the Clueless CRM Marketer

    CRM 101 • July 30, 2018

    When the idea of Benchmark CRM became a reality, it occurred to me that I’d have to create content for a tool I didn’t totally understand. Simply put, I felt more than a little bit clueless. As we’ve begun to talk to customers and businesses who are considering implementing a CRM for the first time…

  • Infographic: Why Adopt CRM

    CRM 101 • July 23, 2018

    There are many advantages to using a CRM. CRM is the best solution to manage the contacts in your list. It’s also the most efficient way to track the interactions with your customers and leads to foster stronger relationships. The numbers in favor of using a CRM are getting harder and harder to ignore. In…

  • Heart of Business: Rand Fishkin Returns

    Rand Fishkin on Igniting SparkToro, Lost and Founder

    Industry • June 6, 2018

    The Heart of Business podcast has allowed us to connect with titans in their industry over the years. We first hosted Rand Fishkin on the podcast to talk all things SEO more than five years ago. When an expert of his level breaks off to start something new, we had to hear about it. We…

  • How To Eliminate Old CRM Data That Will Put You In Danger

    How To Eliminate Old CRM Data That Will Put You In Danger

    CRM 101 • June 4, 2018

    Maintaining relationships with your customers is an essential part of your business. That is why you chose a CRM to log crucial data and learn more about your customer’s needs. CRM’s can be very powerful tools to help you gain the upper hand with your marketing efforts, and lead to more sales. But, what happens…

  • Heart of Business Eliot Crist

    Heart of Business with Football Analyst Eliot Crist

    Industry • April 26, 2018

    Here at Benchmark, we recently brought our podcast, the Heart of Business, back from hiatus. However, this is the debut of the Heart of Business here on the Benchmark CRM Blog. If you’re new to the podcast, it’s goal is to speak with individuals who have been able to pursue their passions through business and…

  • Spreadsheets are not efficient for customer relationship management

    CRM Solutions • April 17, 2018

    Are you currently managing your business’s contacts with spreadsheets? Maybe you’re like one of my two friends here: Friend 1 is the spreadsheet hoarder Friend 1 feels like he’s on top of his business because his whole day is spreadsheets. He has: One sheet for his contacts from his old store One for contacts in…