Infographic: Why Adopt CRM

Reading Time: 2 Minutes CRM 101

There are many advantages to using a CRM.

CRM is the best solution to manage the contacts in your list. It’s also the most efficient way to track the interactions with your customers and leads to foster stronger relationships.

The numbers in favor of using a CRM are getting harder and harder to ignore.

Infographic: Why Adopt CRM

In fact, by the end of 2017, the revenues from CRM were the largest of all software markets. That number is expected to reach $40 billion in 2018. No wonder it’s the fastest growing software market!

A look back 10 years will show that a mere 12% of businesses were using a cloud-based CRM. Traveling back to the present day sees 87% usage rates.

If your business has more than 10 employees, and you’re not already using CRM, you’re about to get some serious FOMO. That’s because 91% of companies with 10 or more employees have a CRM.

While that is a very impressive number, just because businesses have a CRM doesn’t mean they’re actually using them. 22% of salespeople don’t even know what a CRM is and fewer than 40% of businesses have a CRM Adoption Rate greater than 90%.

However, the majority of companies who have put CRM to use see it’s benefits. 64.2% say that CRM has been either impactful or very impactful for their businesses.

The need for CRM is real.

In 2017, 70% of business leads failed to make it to conversion without the use of CRM.

Here are some more impressive stats:

  • 50% of teams saw productivity increase
  • 5% rise in sales productivity
  • 10% reduction in consultation time
  • 2% revenue growth
  • 40% reduced labor costs on Customer Service
  • 20% reduction in overall labor costs
  • A whopping $75,000 saved on marketing budgets

Infographic: Why Adopt CRM

If you haven’t already, signup free for Benchmark CRM.

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